I am a Freelance Content Writer , Social Media Manager
and Digital Marketer based in Toronto.
Before you decide to team up with me, make sure it feels right. I'll tell you about myself, and I'm excited to learn about you and your unique business needs when we chat. With a Post-Grad degree in Journalism and Mass-Communication, I started my career as a web content writer and gradually transitioned into various branches of digital marketing over time.
Throughout my extensive 8 years career in corporate digital marketing, I've had the privilege of working for several B2B and B2C organizations around the world. ​Along this journey, I've evolved my skills to establish my personal brand. What started as a deep interest in learning and sharing my digital marketing knowledge has grown into something I can truly call my own. I specialize in creating strategic marketing content tailored for B2B tech companies, B2C e-commerce brands, small businesses, and innovative VC firms. ​
My mission is to help businesses grow their digital presence using strategic storytelling, creating a strong online presence through social media, and conveying messages that truly connect with their target audiences. Additionally, I have a passion for staying updated on new digital marketing trends and techniques, sharing my expertise with fellow marketers, and guiding them through the constantly changing world of marketing.
Services
Blog/Article/Case Study Writing​
I'm a firm believer in the impact of compelling storytelling in the forms of blog posts, articles and case studies effectively curated for each stage of the buyer's journey. From being an industry expert to promoting your offerings with impactful messaging across platforms, I leverage the art of storytelling to craft content that deeply connects with your audience.
Social Media
Marketing
Without a social media presence, you might be overlooking valuable lead generation through influential branding. With my extensive experience in building impactful social media visibility, I'll guide you through setting KPIs, maintaining consistent posting, and using organic and paid campaigns to boost brand recognition. Together, we'll bridge the gap with your audience and drive them through your marketing journey.
Content Strategy
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Strategic content creation begins with a thoughtful plan. Grasping your distinct content requirements lays the groundwork for shaping both top-of-funnel and bottom-of-funnel content strategies. Employing a systematic method, I'll generate concepts, develop an editorial calendar, and strategize content distribution that amplifies ROI for your business.
Journalism
After 6 years of studying Journalism and Lifestyle Media and working on freelance university projects, my journey didn't lead me directly into traditional journalism. Instead, I found my niche in web content creation, which aligns with the digital media landscape. Nevertheless, I still hold a passion and am open to undertaking projects involving lifestyle writing, news reporting, as well as both online and print journalism projects.
Testimonials
Jacob Wouthuis,
Owner at Hot Yoga Wellness
"We were lucky to have Rashika manage our social media platforms and websites. Her expertise ensured our Instagram posts remained consistent, while her thoughtful approach added a human touch to our online presence. Through her skillful curation of photos featuring our Yoga teachers, events, and studio, she transformed our social media into a vibrant and genuine showcase of our brand."
Let's Work Together
Send me your enquiries and I'll get in touch as soon as I can. Don't forget to personalize your message with any specific type of marketing services that your business may require. I'm excited to work with you!
Downtown Toronto, ON
​Email: rashika.mukherjee@gmail.com